The Enigma called 'MIND'

Let me start this with a short story.

Across a crowded room your eyes lock with an attractive stranger. You look away, you look back. The first hint of a smile plays across their lips. Suddenly you're nervous, your mind goes blank, you want to go over and you want to run away, both at the same time. You try to make yourself look busy in some other chore, but your mind is only thinking of that gorgeous stranger. You turn around too fast, bump into someone, almost spilling your drink. 'Wow,' you think as you recover, 'What am I doing!'. Its more of a amazement rather than a question.

And...cut.

Unfortunately I have to bring you out of this little scene to ask a question. Do you think you'd be able to accurately describe why you find this person attractive? Indeed how good are we in general at pinpointing what it was about others that attracts us? That is, the inability to describe what is attractive about another person. That's probably why we end up using such vague words like 'energy', 'magnetism' or 'electricity'. Perhaps we genuinely don't know. This, along with many other questions are simply mind-boggling.

How do great artists create? How do brilliant scientists solve the hardest problems in their field? Listen to them try to explain and you'll probably be disappointed. Artists say mysterious things like: "The picture just formed in my mind." Writers tell us that: "I don't know where the words come from." Scientists say they: "Just had a hunch."

Of course, not all scientists, artists and writers give such mysterious answers. Some talk about the processes they went through or what inspired their conceptual jump. But their explanations are almost invariably unsatisfying. They usually can't really explain how they made that vital leap of the imagination. This is strange. Why is it that otherwise brilliant and articulate people seem unable to adequately explain their thought processes? Don't they know how they did it?

What is true of great scientific and artistic leaps of imagination is also true in everyday life. When people are asked why they chose one career over another, one partner over another or one flavor of ice-cream over another, the same problems emerge. Often, people's answers are unconvincing or they just don't know.

The process of human creativity is both fascinating and, at the same time, mystifying. Understanding the mental processes of great thinkers offers an enormous reward to any who can replicate them: immortality. Perhaps if we really understood what was going through their minds, we too could create an object or idea that would live long after our deaths.

There was a study conducted some time back in a shopping mall:
"For this study researchers set themselves up in a mall pretending to carry out a consumer survey on nightgowns and nylon stockings. Passersby were asked to evaluate what they were told were four different nightgowns and four different pairs of stockings. In fact, all four items were identical.

Quite by accident they discovered a positional effect for the identical goods: people seemed to prefer the item that was on the far right. In fact this effect was really obvious for the stockings. The right-most pair, although identical to the left-most was preferred by a factor of four to one.

When asked why they had chosen a particular item, no one mentioned its position. Even when experimenters suggested to people that the position might have an effect, most participants looked at best very confused and at worst utterly dismissive.

Result: these people didn't have a clue why they preferred one identical pair of stockings over another. "

This study shows us exactly how how little access we have to unconscious processes during everyday activities. This also shows how we often fail to spot effects that are really there.